For Christmas 2019 and Valentine's 2020, McDonald's wanted to release a series of trendy pixel art featuring everyday moments accompanied with McDonald's. These two illustrations below are part of the pixel art series called McDo moments. My role for this was art direction and illustration.
The gifts are all ready, time to take a break. Time for 'me time'. Christmas season feels great! #McDo moments.
So many times I've loved, Now it's my turn. Being single feels great! #McDoMoments
View the whole pixel art series here
Agency: Leo Burnett
Christmas
Creative Director: Mela Advincula
Art Directors: Justine Basa and Dana Baldonado
Illustrator: Dana Baldonado
Animation: Mariah Santuico
Art Directors: Justine Basa and Dana Baldonado
Illustrator: Dana Baldonado
Animation: Mariah Santuico
Valentine's
Creative Director: Cey Enriquez
Art Directors: Stephanie Dela Cruz and Dana Baldonado
Illustrator: Dana Baldonado
Animation: Mariah Santuico
Art Directors: Stephanie Dela Cruz and Dana Baldonado
Illustrator: Dana Baldonado
Animation: Mariah Santuico