Lola Amour is a 7-piece band that dabbles in the genres of modern rock, funk, and pop under the Warner Music Group label. Their peculiar sound is a synthesis of disparate musical influences.
The band is known for their whimsical, silly, fun and, 'kulit' personalities and I wanted to incorporate how their personalities reflect on the logo merged with the 'lola' or grandma that represents their brand.
Final logo
The logo is a 'lola' or grandmother monkey playing a trumpet as a representation of the personalities of the band combined with the tail of the lola which is a stylized representation of the G Clef used as a symbolism of music.
The client wanted to incorporate the brand's whimsicality but is still grounded with 'seriousness'. I decided to use Neue Kabel as the logo typeface for its mix of quirky characteristics, modernity and classic which is perfect for the personalities of Lola Amour.
Conceptual merchandise below:
